In light of the recent story about an author who was dropped by her publisher after she engaged in a heated discussion with a reviewer, here are some thoughts from writer and teacher Mary Rosenblum (1952-2018), first published here in 2014 and still relevant.
How To Handle Bad Reviews
by Mary Rosenblum
| Paul Klee |
You know, we don't teach writers about reviews and reviewers and we should. Everybody thinks of 'good' and 'bad' writing as a standard. If it's 'good' editors and readers will love it! If it's 'bad' nobody will publish the story and readers will hate it. Alas, that mean that many authors who had a really good story felt like failures when they couldn't sell it to a publisher, when it was a matter of simply not suiting the publisher's target audience. The quality of the book was excellent, the publisher felt it wouldn't get the huge numbers of sales they needed in order to show a profit.
Self-publishing has let authors take their stories directly to readers and they vote with their mouse-clicks. You either sell or you don't, but we all know that it's a bit of a slow process at first, that self-publishing is all about the long tail. Meaning your sales are probably not stellar at first, with only one or two books out. So, the feeling of 'success' or 'failure' gets put on hold. Gotta wait to see how many people like it…
Enter the reviewers.
We love Authority. Authorities Know A Lot. Authorities Pass Judgment and They Are Gods. Reviewers Are Authorities And Therefore, They Are Gods.
Really?
You know what? That has never ever ever been the case. Reviewers are people who are willing to read lots and lots of books quite quickly and write down a judgment about the quality of that book to meet a regular deadline. You know what skills are involved? You must be able to read and you must be able to write a relatively coherent commentary and -- most importantly -- do that on a daily, weekly, or monthly basis, reliably.
See anything missing? How about a 'standard of excellence' or some other measuring tool so that you can effectively winnow 'good' from 'bad'? Don't see one, do you? You can become a reviewer. You should become a reviewer. It's a great way to meet new potential fans. One of my clients, from prison, has become a regular reviewer for a large circulation magazine.
Reviewers express their opinions. Their opinions. Remember that lacking 'standard of excellence'? Keep it in mind here. Some reviewers only review books they like, others review books they don't like. And the reasons they don't like them may have nothing to do with lots of other people liking your book. Mr. Reviewer may hate cats and is disposed to pick holes in any story that features a cute cat as a player. So your cozy mystery with the Miss Marple type sleuth who owns a cat gets picked to pieces. Will Mr. Reviewer come out and say 'I hate stories with cats'? No, of course not. How unprofessional! But he got even with you for putting that silly feline in there, didn't he? He called your cozy mystery weak, with an obvious ending.
And it really isn't weak and most readers are surprised by your clever ending.
Should you slit your wrists?
